Sindhu express

Once labelled as mild and fragile, P V Sindhu has undergone an astounding transformation that is helping her slay the world's best

Nikita Puri  December 2, 2016 Last Updated at 22:01 IST

A little over a year ago, when Tuhin Mishra and his team were working on Pusarla Venkata Sindhu’s public image, people would often ask them: who is Sindhu? Though she had won bronze at the World Badminton Championship, not once but twice (2013 and 2014), few took notice of her, says Mishra, managing director and co-founder of Baseline Ventures, a sports marketing and brand licensing company. It was perhaps because she looked mild and also fragile.  All of that changed when Sindhu bulldozed her way into the final at the Rio Olympics, demolishing one formidable opponent ...

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Sindhu express