jeudi 30 juin 2016

Riddled with contradictions

Vikram Gopal 

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RIDDLES IN HINDUISM
The Annotated Critical Selection
B R Ambedkar


Navayana
272 pages; Rs 295

Navayana's latest anthology of B R Ambedkar's work, Riddles in Hinduism, is yet another reminder in these fraught times of the necessity to critically examine the basis of Hinduism.

The tone for this is set right in the beginning with Kancha Ilaiah's brilliant introduction. Mr Ilaiah explains that "No religion offers an elaborate justification as Hinduism does. It is this indefensible theoretical edifice that Ambedkar launches himself against in Riddles in Hinduism."

In this selection of riddles, Ambedkar attempts to expose the contradictions in the Hindu religion to help reform it. This is because, Mr Ilaiah says, "[Ambedkar] believed that the liberation of the Untouchables was contingent upon the liberation and humanisation of the Hindus."

In the first riddle, "The difficulty of knowing why one is a Hindu", Ambedkar lays out the essentials of his understanding of the religion. Here he identifies two crucial features. One, that Hinduism "shelters within its portals monotheists, pantheists and polytheists." Two, that there cannot be a Hindu who does not observe caste and a person who does not belong to a Hindu caste cannot be called a Hindu. Even here, though, there is no defining characteristic as Muslims and Christians too have castes, but they cannot for that reason be called Hindus.

In the subsequent chapters, Ambedkar finds nothing in the Vedas that is spiritually or morally uplifting. He says, "Neither the subject matter nor the contents of the Vedas justify the infallibility with which they have been invested."

Then there is the puzzle of vegetarianism. Ambedkar cites various texts to show the sanctity that the practice of eating meat enjoyed. Of course, this section of the book is bound to embarrass some because the Vedas did in fact allow the consumption of beef, even by Brahmins.

Then there is the inconsistency of the books on the origin of castes. While some books laid out the basis of the four castes, others say there are only two. "This chaos seems to be the result of concoction of the theory of chaturvarna, which the Brahmins quietly smuggled into the Rig Veda, contrary to established traditions," Ambedkar says.

Riddles is also an attack against the process of knowledge production that has been prevalent in India, even after Ambedkar's time. In a recent article in the Economic and Political Weekly, "How egalitarian is Indian Sociology?", sociologist Vivek Kumar has argued that the upper caste domination of the discipline has resulted in scholars putting forward the theory of a "Hindu social order".

This has influenced views on Indian history in the 100 years since people started pursuing studies in sociology in Indian. They accepted a long continuing tradition of Hinduism without considering the changes that have taken place in it. And they formulated these theories even when Ambedkar was alive, disregarding his attempts to show these very changes and the reason they were made.

The preface highlights why this is so. The nascent Indian state failed to secure Ambedkar's works in the same way as that of other leaders of pre-Independence India. In fact, the preface recounts the tragic tale of Ambedkar's papers being left out in the driveway of his house by the owners when his wife was away. It was only in 1976, 20 years after Ambedkar's death, that the state government of Maharashtra started publishing his works, titled Dr Babasaheb Ambedkar Writings and Speeches, which runs into 21 volumes. This, too, was the result of a petition filed by a Dalit writer in the Bombay High Court asking for the publication of Ambedkar's works.

Reading Riddles it is easy to understand why this would be the case. This book, like Ambedkar's other writings, is not a comfortable read for Hindus because it is a searing criticism of everything Hindus hold dear. In fact, the editors inform us in a footnote in the "Riddle of Rama and Krishna" that the chapter caused much controversy when it was published in 1987. There was even a public burning of the volume that contained this riddle, and rioting by the Shiv Sena.

However, in these times when Hindutva is the ruling ideology of the nation, the impact of Ambedkar's writing will be felt not just by Hindus, but also the Left parties. This is because even as they are now grappling with the real present danger of Hindutva, they have never completely rejected Hindusim. Dalit scholar Chittibabu Padavala says in his article "Towards a Dalit Marxist manifesto" on the website Raiot, "For us, Hindutva is more honest and authentic version of Hinduism. It represents the extension of what old Hinduism does to Dalits round-the-clock in all walks of life to new victims: Christians and Muslims."

Credit must go to Navayana for publishing this book, along with Against the Madness of Manu and Annihilation of Caste, for making the upper caste elite engage with Ambedkar despite its repeated attempts to consciously ignore such thoughts. They have had the unenviable task of selecting 10 riddles from a list of 24. There is also the added treat of a fantastic appendix by Unnamati Syama Sundar on how cartoonists have depicted Ambedkar.

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Riddled with contradictions

mercredi 29 juin 2016

Insider's view of Telangana's creation

Praveen Chakravarty 

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OLD HISTORY, NEW GEOGRAPHY
Bifurcating Andhra Pradesh
Jairam Ramesh


Rupa
242 pages; Rs 500

In anger over their jobs being usurped by “outsiders”, the people demanded separation from the Union. No, we are not talking about citizens of the United Kingdom (UK) in 2016 but people of Telangana in the state of in 1968. The people of the UK sought refuge under nationalism and culture to retaliate against perceived loss of jobs to people from other nations in the European Union (EU). The state of Telangana has the same culture, language and nationhood as the state of Andhra Pradesh. Yet, the people of Telangana demanded secession from Andhra Pradesh for very similar reasons as the UK from the EU, one of perceived unequal opportunities. It is a sobering reminder that demands for secession are mere manifestations of a deeper economic malaise. Former Union minister and Member of Parliament from the Congress party, Jairam Ramesh’s new book New Geography is a fascinating chronicle of the why and the how of the bifurcation of Andhra Pradesh into two states.  

Mr Ramesh has had the extraordinary fortune of a ringside view to some of the most momentous decisions in India’s legislative history — the 1991 economic reforms, the catapulting of environmental issues to the forefront and the division of Andhra Pradesh. Cannily, he has churned out on all these experiences. As with his other books, it is a combination of generous doses of official notes and records, complemented with backroom political stories laced with funny anecdotes and wit. The book is structured into three broad parts — the historical context of Andhra Pradesh and Telangana, the drafting of the Bill to create a new state and the shepherding of the Bill through Parliament to become law.

The division of Andhra Pradesh will forever be associated with the “pepper spray” incident in Parliament in 2014, when a Congress MP from Andhra Pradesh sprayed pepper gas into the eyes of other MPs and the Speaker in protest against the division of his state. This was symbolic of the hapless state of the Congress back then, when its own MPs ran riot in Parliament and its own chief minister in Andhra Pradesh resigned in protest. Mr Ramesh doesn’t shy away from discussing these threadbare. Such refreshing candour in a conversational style makes this book a delightful read. The book begins with a meticulous documentation of the rich history behind the creation of India’s first linguistic state of Andhra Pradesh. The fact that the region of Telangana was first separate, then united and then separated again provides immense context to the division of Andhra Pradesh in 2014.

Some would argue that the decision to divide Andhra Pradesh was emblematic of the confusion that prevailed through most of the second tenure of the United Progressive Alliance. Mr Ramesh confronts this perception head on and attempts to clarify, though not convincingly enough. It nevertheless presents the “insider” view of the drama surrounding the division of Andhra Pradesh with all its embellishments of the surprise midnight announcement by the then Home Minister P Chidambaram, the electoral miscalculation of the Congress, mysterious blackouts in Parliament and an uprising within the Andhra Pradesh Congress.

The author was a key member of the group of ministers tasked with drafting the legislation for creating the new state. This is understandably a mammoth task, replete with complications of sharing of river waters to state finances to large infrastructure projects. While these can be dour topics for a book for the common person, Mr Ramesh’s personality of a “clever policy wonk in a politician’s clothing” presents a unique and interesting prism through which to view these developments.

Amid all the kerfuffle of a bicameral legislature and the consequent legislative paralysis today, this book presents fascinating insights into marshaling a Bill through both Houses of Parliament. The irony of the Telangana Bill was that both the ruling party (Congress) and the principal Opposition party (BJP) agreed on it but the primary opposition was from MPs and ministers within the Congress. The book is filled with rich anecdotes of dinner parties hosted by the prime minister, the author visiting various senior leaders of opposition parties in their homes and so on, to create a consensus. This can serve as a useful reminder of the seemingly forgotten nuances of policymaking in India’s multiparty democracy.

An entire chapter on “Amusing Musings”, the author’s personal dilemma over which team to support in the Hyderabad vs Karnataka Ranji Trophy cricket final of 1976 and an account of Rajaji’s acerbic wit before conceding to a Telugu-speaking state, are just some among the charming quirks woven into the book. The one disappointment is the absence of revelations of the thought process behind the decision to create the new state. The author only teasingly speculates that the timing of the Telangana decision “could have been”’ driven by electoral calculations, which, in hindsight, backfired spectacularly for the Congress.

Division of large states into smaller, manageable states will be an inevitable byproduct as states continue to grow rapidly. This book does well to document the complex process of creating one such new state out of a larger state. It does that in an easy to read, colloquial style rather than as a dull, academic case study.


(The reviewer is a Senior Fellow in Political Economy at IDFC Institute, a Mumbai think tank)

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Malala becomes millionaire with book sales, lectures

A company set up to protect the rights to her life story made a pre-tax profit of £1.1 million

Press Trust of India  |  London 

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Malala Yousafzai

Malala Yousafzai (Wikipedia)

Nobel Laureate and her family have become millionaires as a result of income from her memoir describing life under rule in Pakistan's picturesque and appearances on the lecture circuit around the world.

The 18-year-old Pakistani teenager who survived a shot to the head by the Taliban had relived the incident and her life in the Swat Valley in I am Malala, co-written with Sunday Times journalist Christina Lamb.

A company set up to protect the rights to her life story had £2.2 million in the bank by August 2015 and made a pre-tax profit of £1.1 million.

Malala, her father Ziauddin Yousafzai, and her mother Toor Pekai are joint shareholders of the company, Salarzai Ltd, The Times reports.

They are now based in Birmingham, where Malala - who became the youngest recipient of the Nobel Peace Prize in 2014 - attends Edgbaston High School for Girls.

Her autobiography, which documents her experiences growing up in Pakistan's Swat Valley under Taliban rule and being shot while travelling home from school on the bus with her friends, was published in October 2013 by Weidenfeld & Nicolson in the UK in a deal reported to be worth about 2 million pounds.

It has sold at least 1.8 million copies worldwide, according to Neilsen Book Research, including 287,000 copies in the UK, earning £2.2 million in Britain in paperback and hardback sales.

According to research by the US-based Institute for Policy Studies, Malala is also one of the higher-earning Nobel laureates, bringing in £114,000 per speech, compared with £64,000 for Desmond Tutu.

Her father, an educator and human rights campaigner who resisted Taliban attempts to shut down his own school in Swat, also gives lectures.

Salarzai Ltd, set up in August 2013 and based in London, operates separately to the Malala Fund, a charitable organisation inspired by Malala and set up by the Vital Voices partnership to help girls complete secondary education in safety across the world.

Most recently, Malala spoke in London last week to pay tribute to Jo Cox, the British MP whowas stabbed to death earlier this month in her constituency.

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Hrithik Roshan was at Istanbul airport hours before attack

The Bollywood actor was travelling from Madrid to Africa with his sons Hrehaan and Hridhaan

IANS  |  Mumbai 

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Bollywood actor had a from the on Istanbul's that killed 36 people and injured over 145 on Tuesday.

"Missed connecting flight at and were stuck at airport. Next flight was next day, but took economy and flew out earlier. Prayers for Istanbul," the 42-year-old tweeted on Wednesday.

"Was helped by the kindest staff at Istanbul airport hours ago. Shocking news. Innocents killed for religion. We must stand united against terrorism," he added.

The attack took place on Tuesday evening when three militants opened fire and later exploded their suicide vests.

Hrithik was travelling from Madrid to Africa with his sons Hrehaan and Hridhaan.

Hrithik Roshan was at Istanbul airport hours before attack

The Bollywood actor was travelling from Madrid to Africa with his sons Hrehaan and Hridhaan

The Bollywood actor was travelling from Madrid to Africa with his sons Hrehaan and Hridhaan

Bollywood actor had a from the on Istanbul's that killed 36 people and injured over 145 on Tuesday.

"Missed connecting flight at and were stuck at airport. Next flight was next day, but took economy and flew out earlier. Prayers for Istanbul," the 42-year-old tweeted on Wednesday.

"Was helped by the kindest staff at Istanbul airport hours ago. Shocking news. Innocents killed for religion. We must stand united against terrorism," he added.

The attack took place on Tuesday evening when three militants opened fire and later exploded their suicide vests.

Hrithik was travelling from Madrid to Africa with his sons Hrehaan and Hridhaan.

image

IANS

Business Standard

177 22

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mardi 28 juin 2016

Modinomics revisited

Bibek Debroy 

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MODI AND HIS CHALLENGES
Rajiv Kumar
Bloomsbury
317 pages; Rs 599

Rajiv Kumar is a familiar face as economist and columnist, with impressive academic credentials. He is currently with Centre for Policy Research. He is also a personal friend.

In terms of the structure, Mr Kumar has produced a most unusual book. The table of contents mentions the chapters but does not number them. Spread over 317 pages, there are five chapters. We can ignore the first chapter, because that is a brief introduction on the May 2014 electoral outcome. After Chapters 2, 3 and 4, we have an appendix, roughly in the middle of the book, that comprises a listing of what various ministries have done since May 2014. I didn't quite understand why it is located there, perhaps to indicate a clean break between Chapters 2, 3 and 4 and what comes thereafter. You almost get the feel of reading two different books.

The second half of the book has Chapter 5 and an epilogue, followed by another appendix. This second appendix is a compilation of Mr Kumar's newspaper articles on the 2016-17 Budget. This doesn't seem to be at all relevant for the themes in the book. I know the writer too well to think that this apparent randomness is due to chance, bad editing or an attempt to make the book longer than it should be. There is a deliberate design but I couldn't figure it out, just as I didn't understand why the chapters are unnumbered in the table of contents. There is a stream of consciousness feel to the entire volume and this must be part of that intention.

Chapter 2 is titled "Ideals, Ideology and Influences" and deals with the period before Narendra Modi became chief minister of Gujarat. This doesn't have material that is new or unknown and draws extensively on earlier books by M V Kamath and Kalindi Randeri, Andy Marino, Nilanjan Mukhopadhyay, Sudesh Verma and Madhu Kishwar. Having immersed himself in these biographies, Mr Kumar gives us the core biographic details and lists 14 "principle [sic] drivers of Modi's behavior". He adds, "It will be interesting to examine if some of the traits enumerated have found their expression in Modi's administration over 12 years in Gujarat".

With that, Mr Kumar takes the reader to Chapter 3, where the Gujarat model is examined. He begins this chapter by giving us some information to which the world in general is not privy: "Modi also did not agree to finalize and announce BJP's Vision Document, for the preparation of which the BJP's national executive had set up a seven-member committee of party seniors, chaired by Nitin Gadkari, the former BJP president."

The Gujarat model has been written about a lot, in the form of both books and papers. However, for two reasons, Mr Kumar offers value addition. First, he has clearly visited several parts of Gujarat and uses his own economist's lens to examine some of the issues. Second, though this chapter is about the Gujarat model, Mr Kumar throws in nuggets he has picked up along the way. For instance: "It is reported that he (Modi) himself advised one of his senior bureaucrats in Gandhinagar to do a PhD, which the officer completed in Vedic studies. The bureaucrat has then gone to on hold important positions in the Ministry of Finance in the central government after Modi took over as the PM."

Chapter 4, titled "Lutyens' Delhi", is about the chief minister of Gujarat becoming prime minister of India. There is the expected listing of what the government has done in the first two years. It is useful to have all this in one place. However, Mr Kumar also gives us his perspective on what is going on, as feedback "to be used for necessary mid-course corrections".

He writes: "Modi has, for some mysterious reasons, consciously dispensed with the prime minister's economic advisory council; abolished also the national manufacturing competitiveness council; not appointed a professional economist in the PMO, as also not a media adviser; and also replaced the erstwhile planning commission with a rather sharply-pruned reincarnation in the form of NITI Ayog [sic]…There might be merit in having regular access to a variety of opinions and inputs, especially when one is on a learning curve. If he has such outside opinion, these are kept well away from the public eyes….Those who may have some access and inside information and use this to criticize the government are perceived and lampooned as suffering from 'sour-grapeism'….There is now at least a perception, whether based on facts or otherwise, that the PMO even monitors the behavior of ministers and senior officials on a regular basis and is not shy about pulling up the errant persons on relatively minor issues as well."

In Chapter 5, Mr Kumar tells us why he believes Narendra Modi is an extraordinary man. In addition to the pending reform agenda (which really belongs in an earlier chapter), he offers Mr Modi personal advice, including the sartorial. "Where he has shown a degree of fallibility is his sartorial panache… But now Modi seems to be over conscious of his qualities, which he displays and propagates with aplomb."

As you will have gathered, there is a lot of material in this volume. There are many books being authored on Mr Modi and Modinomics. Before another author proposes such a book, take a look at this one to see if yet another volume is justified.

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lundi 27 juin 2016

T C A Srinivasa-Raghavan: The economics of murder

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T C A Srinivasa-Raghavan Last month, after reading some novels by a Reserve Bank of India economist, I had idly wondered in this column if any economist other than John K Galbraith had ever written a novel. Galbraith had written two satirical ones. There was a prompt answer from Niranjan Rajadhyaksha whose erudition in economics is matched only by his cheerful optimism about literature. He mailed me saying that someone called Marshall Jevons had indeed written a novel, that too a crime thriller. Thoroughly intrigued, I googled Marshall Jevons and found that there were four novels by this author with such an ...

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Sri Sri Ravi Shankar awarded Honorary Fellowship in UK

The spiritual leader has been bestowed for his contributions to world peace and culture

Press Trust of India  |  London 

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Spiritual leader has been bestowed with an by an Indian students body in the United Kingdom (UK) for his contributions to world peace and culture.

Indian Students and Alumni Union (NISAU) have awarded Sri Sri Ravi Shankar with an Honorary Fellowship.

"With striving for the betterment of the society and working towards development and change, the organisation is proud to honour Sri Sri Ravi Shankar for his immense contribution to furthering world peace & working towards a violence-free society, for his social and cultural contributions to India and for furthering Yoga, Meditation and Spiritual Studies in a global context," NISAU said in a statement.

"At NISAU one of our key aims is to further amongst Indian youth resident in the the feelings of compassion, Vasudheva Kutumbakam (The World is a Family) and (Truth Alone Prevails). We recognise Sri Sri's outstanding global contributions based on these very principles and hope to further these amongst the youth under his guidance," Sanam Arora, President of NISAU said.

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An endless round of books

Michiko Kakutani 

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MUHAMMAD ALI
A Tribute to the Greatest
Thomas Hauser


Pegasus

RUNNING WITH THE CHAMP
My Forty-Year Friendship With Muhammad Ali
Tim Shanahan
Simon & Schuster

MUHAMMAD ALI
The Tribute: 1942-2016
Sports Illustrated

THE FIGHT
Norman Mailer
Random House

THE SOUL OF A BUTTERFLY
Reflections on Life's Journey
(with Hana Yasmeen Ali)
Simon and Schuster

THE MUHAMMAD ALI READER
Edited by Gerald Early
Ecco

He said it best, of course: He was "the astronaut of boxing" who "handcuffed lightning," threw "thunder in jail"; the dazzling warrior "with iron fists and a beautiful tan"; "the greatest fighter that ever will be" who could "run through a hurricane" and not get wet.

But Muhammad Ali shook the world with more than his electrifying speed and power in the ring. He also shook the world with the power of his convictions: his determination to stand up to the rules of the Jim Crow South, and to assert his freedom to invent himself - "I don't have to be what you want me to be. I'm free to be what I want."

He stood with the Martin Luther King Jr for freedom and social justice. And he stood up against the Vietnam War, refusing to be drafted in 1967 on religious grounds as a conscientious objector - a decision that would cost him his boxing title, three-and-a-half years of his career at the peak of his powers, tens of millions of dollars in prize money and endorsements, and for many years, his popularity.

Ali's willingness to speak truth to power outside the ring and his embodiment of many of the political and cultural changes that rocked America in the 1960s are also reasons so many fans spent the weeks after his death watching old videos and reading about him, of which there are a multiplying number.

Over the years, Ali has also inspired an uncommon amount of stellar writing, from Norman Mailer's classic account of the boxer's stunning victory over George Foreman in Zaire in 1974; to David Remnick's King of the World, a powerful account of Ali's emergence as a transformative figure in American politics and culture. There are also a plethora of essays about Ali by such gifted writers as Joyce Carol Oates, George Plimpton, Tom Wolfe, Hunter S Thompson and Roger Kahn, many of which can be found in a terrific anthology, (1998).

The newest Ali books, recently rushed into print, hardly rise to the top of the stack. Muhammad Ali: is a hodgepodge of Thomas Hauser's many essays - lacklustre in comparison with the author's valuable 1991 oral history, Muhammad Ali: His Life and Times.

Tim Shanahan's Running With the Champ, an old friend's reminiscences, has its share of touching moments, but proves less revealing than the 2004 book (The Soul of a Butterfly) written by Ali with his daughter Hana Yasmeen Ali - an elliptical, collage-like memoir that offered a philosophical look back at his life. Both these books give glimpses of Ali's dignified, decades-long struggle with Parkinson's, the disease that cruelly robbed him of the dazzling physical and verbal agility of his youth.

As for Sports Illustrated's Muhammad Ali, 1942-2016, it's a pretty souvenir of Ali's life in the ring, with excerpts from that magazine's voluminous archives and some of the most dramatic sports photos ever taken. They are photos that capture the boxer popping and smoking and throwing lightning bolts in the ring - testaments to what the fighter Jose Torres called "his prodigious magic." The archetypal photo of a victorious Ali, standing over the fallen body of Sonny Liston. A violent action shot of him catching George Foreman with a hard right in the Rumble in the Jungle. And one of him locked in a grim face-off with an exhausted Frazier in the "Thrilla in Manila." There are also images of a skinny, 12-year-old Cassius Clay learning to box, and a solemn Ali, surrounded by reporters, explaining his opposition to the Vietnam War.

These new books will help younger readers understand just what a long strange trip Ali's life has been, and how much social and cultural landscape he traversed.

When Cassius Clay was growing up in Louisville, the town was segregated, and even when he returned home from the 1960 Olympics with a gold medal around his neck, he was turned away from a luncheonette when he walked in and ordered a glass of juice. He would return to the Olympics three-and-a-half decades later in Atlanta in 1996 as its final torchbearer. By then, he'd become one of the most revered men in the world - "a universal soldier for our common humanity," in the words of Bill Clinton, who like many in the audience that day, wept watching Ali light the caldron, his hand trembling violently from Parkinson's disease.

This month, Louisville - where a young Cassius Clay heard calls of "nigger go home" if he ventured beyond his neighborhood - turned out to pay tribute to Ali, as his funeral motorcade made its way through the city. Mourners showered his car with flowers and rose petals; and all along the route, The Louisville Courier-Journal reported, lawns had been mowed and driveways freshly swept - out of respect for the Greatest on his final journey.



© 2016 New york Times News Service

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samedi 25 juin 2016

Salman Khan should not have made such comments: Zoya Akhtar

Bollywood actor 'rape comments' have created a furore with many asking for an apology from him

Press Trust of India  |  Madrid 

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Filmmaker is the latest celebrity to criticize actor Salman Khan for his " comments" which have created a furore with many asking for an apology from him.

The 50-year-old actor rode into another controversy after he compared himself with a raped woman in an interview when quizzed about the grueling shooting of his upcoming film "Sultan", drawing sharp reactions from all quarters.

The 43-year-old "Dil Dhadakne Do" helmer said it is up to Salman to decide whether he wants to apologies or not.

"Everybody has reacted in their own right. I think the shouldn't have been made and people have said that. I can't decide if he should apologies or shouldn't, it is up to him," Zoya told reporters on the Rocks green carpet.

Apart from the filmmaker, Bollywood celebs including Kangana Ranaut, Anurag Kashyap and Sona Mohapatra have also condemned the actor's remarks.

Zoya, who has shot her movie "Zindagi Na Milegi Dobara" in Spain, says she loves coming back to the country because people here as welcoming as in India.

"I am here every year. I love it. I think it is a beautiful country. I love the food. People are really similar to India. Spanish are like Punjabis I think, they are loud.

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vendredi 24 juin 2016

Studio stories

Kolkata's Bourne & Shepherd, the world's oldest photography studio, has shut down after chronicling India's history for over 150 years

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The year is 1856. The East India Company is all set to march into Lucknow, and banish its ruler, Wajid Ali Shah, to Calcutta. Two noblemen, Mirza Sajjad Ali and Mir Roshan Ali, rakishly handsome and courteous to a fault, sneak out of the city to enjoy a quiet game of chess. There is an altercation between them and a pistol shot is fired that draws no blood. The two are ready to kill over a game of chess, yet they lift not a finger to defend Lucknow. As the two realise how their debauchery has emasculated them, the credit begins to roll for Satyajit Ray's 1977 masterpiece Shatranj Ke ...

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Dharamveer Yadav returned from the 'dead'

Yadav, a non-commissioned officer with 66 Armoured Corps, comes back from the dead after 7 years

Shakya Mitra 

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On the night of June 11, Dharamveer Yadav, 39, who had "disappeared" in November 2009 and was declared dead three years later by the armed forces, knocked at the door of his house. "What do I say, it's a miracle, simply unbelievable," his elder daughter, Sangeeta, around 17, replies with a straight face. Bhiteda is a village in the Alwar district of Rajasthan. Finding Yadav's house isn't difficult: most villagers in and around Bhiteda are aware of his remarkable story, and readily direct me to his home. It is not often that people given up for dead turn up ...

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Quite a shot

Jagermeister's popularity in India is a combination of its unique flavour and its versatility

Shakya Mitra 

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There was a time when vodka or tequila shots ruled the roost at football screenings or a Friday night with friends. But today, this has been replaced by the Jager Bomb, a shot within a shot that can be quite complicated for the uninitiated. It involves placing a shot-glass filled with liqueur inside a large whiskey glass with Red Bull, an energy drink. The trick is to gulp down the drinks together, which can be quite a challenge, especially if you're racing against each other. At the heart of this is the Jagermeister, a herbal liqueur with a sweetish flavour. "It is not just a ...

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Outsiders and insiders

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One of the criticisms being flung at outgoing RBI Governor Raghuram Rajan is that he is an outsider, does not quite understand Indian banking and, worse, is mentally not "Indian". Ditto for Arvind Subramaniam, who is still holding on to his post as chief economic advisor nevertheless. US presidential candidate Donald Trump's solution for a safer America is keeping the Muslims out, building a wall around Mexico and anything else to make sure that outsiders (read terrorists) do not find their way in. Across Europe, the refugee crisis has led to bitter debates on the status of the ...

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New in town

Indian Motorcycle accessories

Weekend Team 

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The Indian Motorcycle outlet in Gurgaon has on sale some exquisite motorcycle merchandise and accessories, besides the legendary high end motorcycles. The Indian accessories include jackets, gloves, saddle bags, helmets, table coasters, sun shades, caps and key chains. The newly arrived leather products that include jackets and gloves are made of spoke imported leather from the US. The jackets are in the range of Rs 12,800 to Rs 51,212, while the gloves cost Rs 7,168. Leather saddle bags cost Rs 62,264.

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New in town

Nainital: A touch of the old in the new

Despite rampant modernity, Nainital manages to retain its old charm, feels

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Never again," I'd sworn when I was forced to wade through cars, tourists and hundreds of temporary shops selling everything from candles to milkshakes of dubious antecedents when I'd last visited Nainital. "Never again," I'd declared in a traffic jam on a road so steep that the driver had to quickly jump off to wedge a stone in the rear tyres, so we won't roll off the hill. "Never again," I promised when the quiet of the mountain night was disturbed by sounds from the discos nearby. They say, never say never again. For less than a year later, I find ...

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Fashion overhaul

The author tells you how new collections from designers Shehla Khan and Pernia Qureshi promise to add zing to your wardrobe

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Ever seen an old film and wondered if you could dress up like the lead actor? Designer and fashion expert Pernia Qureshi's new collection might just quench that thirst. Qureshi's latest collection has been inspired by Amrapali, the film starring Vyjayanthimala. "The clothes in the film are so exquisite and sexy yet Indian. I thought there could be a modern version of the costumes - that's where the thought came from," she says. The collection features draped silhouettes, dhoti pants, cut-outs, bustiers, dabka embroidery, which makes it modern while staying true to ...

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Fashion overhaul

Bengaluru's crumbling heritage

With new buildings tearing down old ones, Bengaluru is struggling to protect its heritage

Nikita Puri  |  Bengaluru 

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When Mark Cubbon, the longest-serving Commissioner of the then Mysore state, became the first resident of a stately bungalow built in the 1850s, he lovingly called it Balabrooie. The structure perhaps reminded Cubbon of his hometown on the Isle of Man in the Irish Sea, where many homes were called Balabrooie, meaning “farm on the river bank”, TP Issar wrote in an illustrated book, The City Beautiful. Balabrooie, the official residence of the first three chief ministers of Karnataka that boasts of a classical European structure was to be razed in late 2014, despite being ...

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Schools in Sikkim teach an important lesson

Government schools in Sikkim have lessons for the whole country

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In terms of location, few can beat the P R Lama senior secondary school in West Sikkim’s Rinchenpong. Facing the snow-clad Kanchenjunga range, the government school (with 236 children from nursery to Class X) is blessed in terms of weather, view and the sheer number of flora that naturally surround sit. A large playfield can be seen, with a rugged and self-assembled goal post on either side. For anyone who has seen government schools in the rest of the country, Sikkim’s primary, secondary and senior government schools are a delight to visit. Schools are, by and large, ...

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Gujarat Files: Rana Ayyub and stinging truths

Despite lack of fresh information, the book underlines sinister nature of Modi regime in Gujarat even as it cocks a snook at state's fabled intelligence network

Nilanjan Mukhopadhyay 

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Most newspapers and periodicals do not review self-published books as a matter of policy. That this rule has been waived for this one suggests two points: First, it underscores the obvious importance of the book and its subject. Second, the decision invalidates charges that the book is being ignored by the mainstream media out of fear of facing the ruling  establishment’s wrath. For close to a decade,  as  the chief minister of Gujarat, Narendra Modi exhibited a persecution complex, constantly levelling charges that civil society and the mainstream English ...

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Mitali Saran: Packing up

Holidays are good for your health

Mitali Saran  |  New Delhi 

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Mitali Saran My packing process has always been to stress out about it for two weeks before hand while catching up on TV shows. At the eleventh hour I fling in clothes by the kilo rather than by usefulness, take the shoes I’m wearing, and tear around town buying supplies, finishing work, and saying goodbye to friends and family in the two hours before my cab leaves for the train station or the airport. It’s amazing how well one can get by at the beach with six sweaters and no underwear. I’m getting better at organisation, but other issues have cropped up. In 1999, I left ...

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jeudi 23 juin 2016

Bodyguard who walked beside history

Kanika Datta  |  New Delhi 

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FIVE PRESIDENTS
My Extraordinary Journey with Eisenhower, Kennedy, Johnson, Nixon and Ford
(with Lisa McCubbin)


Simon & Schuster
449 pages; Rs 799

Clint Hill is the US Secret Service agent who leapt on to the moving open-topped limousine to wedge himself between his charge, First Lady Jacqueline Kennedy, and the bullets that killed President John K on that fateful morning in Dallas in November, 1963.

But by the time Mr Hill, who had been jogging alongside the limousine to protect Mrs Kennedy from surging crowds along the motorcade, hauled himself on to the vehicle, a third bullet had shattered the back of JFK's head. Mr Hill was the only agent near the specially modified Ford Lincoln Continental SS-100-XX to obey the dictates of his training. JFK's own bodyguards scarcely moved, a fact that contributed to the incessant conspiracy theories surrounding his assassination.

Readers looking for an elaboration of these conjectures in Five Presidents, will be disappointed. Mr Hill steadfastly sticks to the official "lone gunman" theory and his experiences of that day. The book, an account of his days as a Secret Service agent under Eisenhower, Kennedy, Johnson, Nixon and Ford, is also free of self-congratulation or prurient gossip.

Mr Hill does not need scandal to make this book work; much is implicit in the dispassionate retelling. Helped by a gifted writer, who co-authored a 2011 book on the Kennedy security detail, Five Presidents is an unexpectedly absorbing memoir of a man who, almost literally, walked beside history, as he titled his first chapter.

Mr Hill is no unctuous retainer, however. His 17 years in the Secret Service encompassed the Cold War, the U2 Spy incident, the Cuban Missile crisis, the assassinations of Kennedy, Martin Luther King and Robert F Kennedy, the civil rights movement, Vietnam, Watergate…. "In less than two decades, America went from being unquestionably the most respected and admired nation in the world to a country whose image became tarnished by violence, scandal and deceit," he writes.

Of the he served, only Eisenhower served two full terms. Kennedy's term lasted 1,000 days, chose not to run for a second term, Nixon became the first US president to resign; his vice president, Spiro Agnew, had resigned in disgrace the year before so Gerald Ford became president having never been elected to the office.

The 93-year-old organisation Mr Hill joined in 1958 was no sinecure; the work involved months away from families and little luxury; on outstation visits they had to subsist on a daily allowance of $12 for all boarding and living costs ($16 for overseas trips). Mr Hill frequently recalls going 10-13 hours without a meal. Agents also smoked and drank alcohol despite the high levels of physical fitness the job demanded.

Eisenhower was the first US president to travel extensively and Mr Hill accompanied him on an 11-nation tour that took in India and Pakistan. It is possible to enjoy his naivete when he sees the enormous crowds that turned out in the two countries. Unfamiliar with the rent-a-crowd talents of south Asian governments he touchingly wonders at Eisenhower's popularity here.

He also points to the vulnerability of overseas visits, since the Secret Service had to rely on the host nation's resources. In India, he recounts, the motorcade stalled when Indian security services lost control on the drive from the airport to Rashtrapati Bhavan. "Suddenly Prime Minister Nehru got out of the car and started swinging a swagger stick at the people. I could hardly believe my eyes. The Indian Prime Minister was hitting his own people!"

Contrast this chaos with the awesome dominance of Barack Obama's security detail when he attended the 2015 Republic Day parade. Unlike the tank-like "Beast" that bore Mr Obama down Rajpath, the world's most powerful man frequently rode around in open cavalcades in those days - a bubble top on the SS-100-XX was on standby for bad weather.

When Mr Hill was assigned to Jacqueline Kennedy's detail, he considered the job a demotion. His account of how he changed his mind is recorded in a movingly intimate if ungrammatically titled 2012 best-seller Mrs Kennedy and Me. Even in Five Presidents it is clear that the lad from Washburn, North Dakota was deeply, if respectfully, besotted with the charming, cultured East Coast socialite. Mrs Kennedy, just three years older at 31 years and married to a charismatic womaniser 12 years her senior, was not immune to this personable man - he resembled a light-eyed Dodi Al-Fayed - who became her confidant.

If the Kennedy era was Camelot, working on the Johnson detail was like "being tossed overboard into an aluminum trough filled with ice cold water". His new boss was "crude, demanding, boisterous and intolerant" yet Mr Hill developed a grudging respect for the man and the commitment to his "Great Society" agenda. Mr Hill's description of the Nixon years provides some unexpected facts about that unpalatable regime, including an unsolicited offer from Elvis Presley offering the president his services to fight, of all things, the drug culture.

Mr Hill was decorated for his actions in Dallas but it brought him little solace. He always thought he should have moved faster and taken the bullet that killed Kennedy. He suffered post-traumatic stress order that developed into a drink problem, which he had the courage to recognise. He passed on an offer for higher responsibilities and, when he failed a physical exam, took early retirement at the age of 43. For him, this book is a dignified catharsis. In the process, he has provided an unusual worm's eye view of American history too.

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Four Ghanaians stranded off Mumbai for 66 months finally rescued

Ironically, the stranded vessel was visible to tourists bound for the Elephanta Island or Raigad and others

IANS  |  Mumbai 

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Four Ghana sailors who were stranded on a grounded cargo barely two nautical miles off for a whopping 66 months have been finally rescued and have flown home.

The four seamen survived without electricity and on little food, water and medicines aboard the ship, Magnum V, which got grounded near the tiny Butcher Island off Mumbai.


They flew home on Wednesday night, an official said on Thursday.

Abakah Francis, 60, Issah Sawudu, 49, Idriss Mohammed, 48, and Mohammad Mustapha, 38, shared one mobile phone to maintain basic communication with officials of the National Union of Seafarers of India (NUSI) and the ship's head office in Sierra Leone.


The four were not paid salaries during most of the period they were stranded by the ship's owners.


The sailors have now filed a case to sell off the vessel to recover their accumulated dues of around $237,000 since January 2012.


Ironically, the stranded vessel was visible to tourists bound for the Elephanta Island or Raigad and others. But authorities took no action to rescue them.


After a long ordeal in which they were helped by and honorary services of maritime lawyer Abhishek Khare, Justice S J Kathawalla of the Bombay High Court allowed them to be rescued on Wednesday afternoon.

"The NUSI arranged for their airfare and other formalities. They were taken on a waiting launch to Mumbai and driven straight to Chhatrapati Shivaji International Airport to catch to flight late last night (sic)," NUSI's International Transport Federation Inspector Lius Gomes told IANS.


In the intervening period, Gomes said they lived on doles given by Mumbai Police, fisherfolk, the NUSI and sparse rations provided by the ship owners. This was barely sufficient for them to survive.


"However, being tough like all seafarers, they survived for 66 months without contracting any major diseases or illness," Gomes said.


Recounting their ordeal, Gomes said that around June 2011 their vessel, owned by a Sierra Leone-based shipping company, developed a major snag and was grounded while sailing to Sri Lanka.


Initially, there were 19 crewmen, of which 15 left over the next few months and these four were left behind to man the grounded vessel.


Last month, Justice Kathawalla ordered the vessel to be seized. However, monsoon winds and waves pushed the ship one nautical mile closer to the shoreline and it was stuck in shallow waters, making it difficult to sail out.


"We have initiated the proceedings for the sale of the ship as scrap, the proceeds of which will go to pay the outstanding salaries and dues of the four Ghanaian seamen," Gomes said.

Four Ghanaians stranded off Mumbai for 66 months finally rescued

Ironically, the stranded vessel was visible to tourists bound for the Elephanta Island or Raigad and others

Ironically, the stranded vessel was visible to tourists bound for the Elephanta Island or Raigad and others
Four Ghana sailors who were stranded on a grounded cargo barely two nautical miles off for a whopping 66 months have been finally rescued and have flown home.

The four seamen survived without electricity and on little food, water and medicines aboard the ship, Magnum V, which got grounded near the tiny Butcher Island off Mumbai.


They flew home on Wednesday night, an official said on Thursday.


Abakah Francis, 60, Issah Sawudu, 49, Idriss Mohammed, 48, and Mohammad Mustapha, 38, shared one mobile phone to maintain basic communication with officials of the National Union of Seafarers of India (NUSI) and the ship's head office in Sierra Leone.


The four were not paid salaries during most of the period they were stranded by the ship's owners.


The sailors have now filed a case to sell off the vessel to recover their accumulated dues of around $237,000 since January 2012.


Ironically, the stranded vessel was visible to tourists bound for the Elephanta Island or Raigad and others. But authorities took no action to rescue them.


After a long ordeal in which they were helped by and honorary services of maritime lawyer Abhishek Khare, Justice S J Kathawalla of the Bombay High Court allowed them to be rescued on Wednesday afternoon.

"The NUSI arranged for their airfare and other formalities. They were taken on a waiting launch to Mumbai and driven straight to Chhatrapati Shivaji International Airport to catch to flight late last night (sic)," NUSI's International Transport Federation Inspector Lius Gomes told IANS.


In the intervening period, Gomes said they lived on doles given by Mumbai Police, fisherfolk, the NUSI and sparse rations provided by the ship owners. This was barely sufficient for them to survive.


"However, being tough like all seafarers, they survived for 66 months without contracting any major diseases or illness," Gomes said.


Recounting their ordeal, Gomes said that around June 2011 their vessel, owned by a Sierra Leone-based shipping company, developed a major snag and was grounded while sailing to Sri Lanka.


Initially, there were 19 crewmen, of which 15 left over the next few months and these four were left behind to man the grounded vessel.


Last month, Justice Kathawalla ordered the vessel to be seized. However, monsoon winds and waves pushed the ship one nautical mile closer to the shoreline and it was stuck in shallow waters, making it difficult to sail out.


"We have initiated the proceedings for the sale of the ship as scrap, the proceeds of which will go to pay the outstanding salaries and dues of the four Ghanaian seamen," Gomes said.

image

IANS

Business Standard

177 22

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Four Ghanaians stranded off Mumbai for 66 months finally rescued

mercredi 22 juin 2016

Mr Piketty's world views

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CHRONICLES
On Our Troubled Times
Thomas Piketty


Penguin
174 pages; £16.99

Thomas Piketty's critically acclaimed Capital in the Twenty First Century was majestic in its sweep. Drawing on carefully collated data, Mr Piketty created a compelling narrative around the contentious issue of rising inequality. Though there were legitimate differences of opinions over his prognosis, the book cemented Mr Piketty's place as the world's foremost thinker on inequality.

Following that up is undoubtedly a tall order.

Unlike Capital, Chronicles - On Our Troubled Times gives the reader a glimpse of Mr Piketty's views on a range of contemporary issues. The book is a collection of Mr Piketty's columns published in French newspapers Liberation and Le Monde which have been slotted into three sections.

The first, titled "Why Save the Bankers?", is a selection of his articles written during the initial years of the 2008 financial crisis.

Like many of his contemporaries, Mr Piketty's writings during that tumultuous period suggest that he supported the US Federal Reserve's decision to expand the scope of its interventions to stave off a deeper crisis. He presciently points out, though, that policy makers chose not to tackle the real reason for the crisis.

On inequality, which is really where he is at his best, his analysis is even more perceptive.

Mr Picketty's explanation for why inequality had risen in the post-1990 era despite the wage and profit split being stable is two-fold.

First, he argues that within the wage distribution there has been a marked shift in favour of those at the top end of the distribution. This explanation sits well with analysis offered by other economists, such as Isabel Sawhill at Brookings, who show that the share of income accruing to the top 1 per cent has now reached proportions seen before the Great Depression. This increase coincides with wage growth stagnation for the middle class.

Second, there's the sharp fall in taxes on capital. "If we look at the incomes, we find that capital income has risen continually while after-tax wage share has dropped relentlessly," he says.

But the solutions he proposes are familiar - impose higher taxes on very large incomes. It is also perplexing that the author has chosen not expand on his views on the nature of the political economy that resists higher taxes. He does talk of the need to shut tax havens, but the political economy of taxation merited more attention.

It is also a pity that the acclaimed economist has chosen not to dwell on the issue of rising inequality of opportunity, which has gained centre stage in the public discourse. Little has also been said on the how the structure of the job market has changed over the past decades and the impact it has had on inequality.

Mr Piketty argues that left to itself inequality will rise despite the financial crisis. The crisis will erode the wealth of the super-rich but they will bounce back. Thus, the notion that the crisis would reverse the trend of rising inequality just as the Great Depression was followed by a period of historic decline in inequality in all developed countries is simply not true.

Mr Piketty contends that the fall in inequality after the Great Depression was a result of policy action. He argues that it was concerted government action - "big tax hikes on profits and progressive taxes on very high incomes and wealth, all manner of new controls over capital" that drove the decline in inequality. Left to themselves, financial crises do not have a lasting effect on inequality.

The second section, which spans 2012 to 2015, deals largely with the Euro-zone crisis. Like others, including Paul Krugman, Mr Piketty views the European Union as an incomplete project. He is highly critical of the EU, saying that it is essentially "a currency without a state and a central bank without a government". This arrangement is bound to have structural problems.

He argues that "a single currency can't function with 18 different public debts and 18 different interest rates on which financial markets can freely speculate". His solution, one which has wide acceptance among economists, is to fully commit to a fiscal union. This would require empowering the European parliament with fiscal powers.

"In Europe we have to create a path to fiscal federalism, that path does not run through the IMF but rather through issuing European bonds." The idea of European bonds or common bonds is repeatedly mentioned in book.

This thinking is economically practical but politically naïve: it ignores the fact that many countries will be unwilling to give up their fiscal autonomy.

The final section is a collection of essays written between 2012 and 2015 that deal with wide-ranging issues such as a European wealth tax, the IMF's ideology and oligarchy in the US.

Surprisingly, despite his ideological moorings, Mr Piketty comes out in favour of examining the workings of the modern welfare state. Perhaps the growing fiscal burden of many European nations has forced this realisation. As he says, "Now is the time for a rationalization of the modern welfare state than for its development and indefinite expansion."

Overall, this book reveals the limitations of newspaper columns; some articles are enlightening, others inadequate.

Readers would be better off buying his magnus opus.

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Mr Piketty's world views

The Roots: Breaking conventional ways consumer shop for their interior designing needs

This start-up from Gujarat is all set to engineer a revolution by introducing technology and innovation to standardise their offerings under the e-commerce umbrella

BS Reporter  |  Mumbai 

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The interior décor material sector in India has always been unorganised, making it both challenging and laborious for all its stakeholders. Putting an end to this is The Roots. 


This start-up from Gujarat is all set to engineer a revolution by introducing technology and innovation to standardise their offerings under the e-commerce umbrella.


Co-founded by Naresh Patel, and Vipul Patel, the brand has built an ecosystem to cater to B2B and B2C markets. It provides interior décor solutions to all its stakeholders- interior designers, architects and end consumers who want to build a home.

Co-founder, explains, “Designers in India, have to either compromise with whatever materials are available locally or end consumers have to shell out huge amounts of money to buy their material of choice. Targeting this problem, we developed a solution that merges online infrastructure and technology, aligned with the company’s goal of revolutionizing the wood works industry into a well-organized trade with the help of technology and digital marketing platforms.”

The brand promises to offer the ease of ‘select and order’ for a range of products like wood veneer, laminates, wallpapers, solid surfaces, flooring, natural stone and highlighters among others. This makes one of India’s most high impact and high potential start-ups for architects, interior designers and home owners.

Along with an online presence, they have walk-in studios in Gujarat; two are based in Ahmedabad and one in Mehsana. The studios are equipped with a ‘virtual reality’ setup to give consumers a user experience which is personalised and engaging. This helps them connect with the brand and make better purchase decisions.


The founders have consciously chosen to ‘to build relationships and educate people’ rather than adopt a transactional approach. In line with this strategy, the studios also provide customers with sample rooms where customers can try products in various combinations to gain an approximation of how the final output will look and feel. The Roots also offer customers a panel of contractors they can consider who can transform their vision to reality.

The Roots: Breaking conventional ways consumer shop for their interior designing needs

This start-up from Gujarat is all set to engineer a revolution by introducing technology and innovation to standardise their offerings under the e-commerce umbrella

This start-up from Gujarat is all set to engineer a revolution by introducing technology and innovation to standardise their offerings under the e-commerce umbrella

The interior décor material sector in India has always been unorganised, making it both challenging and laborious for all its stakeholders. Putting an end to this is The Roots. 


This start-up from Gujarat is all set to engineer a revolution by introducing technology and innovation to standardise their offerings under the e-commerce umbrella.


Co-founded by Naresh Patel, and Vipul Patel, the brand has built an ecosystem to cater to B2B and B2C markets. It provides interior décor solutions to all its stakeholders- interior designers, architects and end consumers who want to build a home.

Co-founder, explains, “Designers in India, have to either compromise with whatever materials are available locally or end consumers have to shell out huge amounts of money to buy their material of choice. Targeting this problem, we developed a solution that merges online infrastructure and technology, aligned with the company’s goal of revolutionizing the wood works industry into a well-organized trade with the help of technology and digital marketing platforms.”

The brand promises to offer the ease of ‘select and order’ for a range of products like wood veneer, laminates, wallpapers, solid surfaces, flooring, natural stone and highlighters among others. This makes one of India’s most high impact and high potential start-ups for architects, interior designers and home owners.

Along with an online presence, they have walk-in studios in Gujarat; two are based in Ahmedabad and one in Mehsana. The studios are equipped with a ‘virtual reality’ setup to give consumers a user experience which is personalised and engaging. This helps them connect with the brand and make better purchase decisions.


The founders have consciously chosen to ‘to build relationships and educate people’ rather than adopt a transactional approach. In line with this strategy, the studios also provide customers with sample rooms where customers can try products in various combinations to gain an approximation of how the final output will look and feel. The Roots also offer customers a panel of contractors they can consider who can transform their vision to reality.

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BS Reporter

Business Standard

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The Roots: Breaking conventional ways consumer shop for their interior designing needs

mardi 21 juin 2016

'Nude models wanted...'

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NAWABS, NUDES & NOODLES
India through 50 years of advertising
Ambi Parameswaran
Pan Macmillan
301 pages; Rs 599

There is no shortage of books on Indian advertising, but Nawabs, Nudes and Noodles stands out for offering a glimpse of the transformation of Indian society, its changing desires and needs over the past 50 years through the prism of a veteran ad professional, who has done and seen it all. Ambi Parameswaran certainly knows how to sell - the humour, the nuggets of information (did you know, for example, that all photo shoots involving babies have three stand-byes because there is no guarantee that the original choice will be in the mood to capture a particular smile or gurgle that the film-maker wants?) and numerous case studies make the book a riveting read. Its unusual title refers to the days when Nawabs (like Pataudi) modelled for suit-lengths, nudes used in advertising (for Tuffs shoes) led to a court case that ran for 14 years and the advent of two-minute noodles changed the food habits of several generations of Indians.

The book is not perfect: some campaigns are too recent and well-known; some appear multiple times under different chapters; and most of the research work that went behind the ads is from FCB Ulka, the agency Mr Parameswaran worked in till he retired recently. Sometimes, the author digresses into unrelated areas. It is also puzzling that the book has left out digital advertising. But given the overall rich insights, one is tempted to ignore these minor aberrations.

The book, an anecdotal account of how India has changed through the world of advertising, talks about patterns that have run parallel across different categories of products and services. Consider the giant leap advertising has taken on the changing role of Indian men. First came the ad for Ariel, which showed two men enjoying a quiet evening when something spills on the tablecloth. One of them removes the stain with the new detergent powder and sets the tablecloth back before his wife gets home. That followed a series of ads on men making coffee for their wives, or passing around soft drinks at a party. A few years later, men were not just making coffee, but cooking for their wives and making popcorn for their kids.

There are other similar patterns. For example, look at the way old age was depicted 30 years ago across bulbs, pills, potions and look at the way it is portrayed now across financial services, automotive, telecom, and so on. The stereotype of old age being synonymous with the end of financial independence has gone out of the window. One of the path-breaking ads in early 2000s was the SBI Life Insurance commercial that showed an old man gifting his wife a diamond. When the lady asks what she would do with diamonds at this age, the man replies - "Heere ko kya pata tumhari umar" (How would the diamonds know your age?).

Or take weddings, which have been a part of Indian ads for many decades, showing off the woman in her bridal finery to showcase products of various kinds. But ad film-makers have not been far behind in capturing the changing social consciousness. While the famous Pan Parag ad in the seventies was the first to break the stereotype around dowry (remember the groom's dad telling a nervous father of the bride to welcome guests only with Pan Parag), an ad in 2010 went many steps further by showcasing a dark-complexioned bride looking happy in a Tanishq commercial when her would-be husband picks up a little girl before completing the marriage ritual. The penny drops for the audience when they realise that the little girl is the daughter of the bride.

Then there are some hilarious tales of ads that were rejected by Doordarshan (DD) in the early eighties. An ad for Sweetex, an artificial sweetener brand, was rejected by DD on grounds of obscenity because it showed the model's navel in a close-up shot. Hindustan Lever, which was launching a fairness cream, was prevented from using the Hindi word for fair - gori. The company found a way around it by using the word nikhri, though it literally means "improved". For some strange reason, DD had no problem with that word. That was the time even sanitary napkins were not permitted to be advertised on prime time. Some companies were smart enough to use this phobia to their advantage. Mr Parameswaran talks about a 1993 ad that said "Nude models wanted." The ad copy was a work of art: "Figure: Chubby; hair: Preferably; Chin: Double; Eyes: brown; Skin: Peachy; Age: 8-12 months." It was rated as the ad of the decade by the advertising fraternity and did not invite the ire of either the courts or DD.

These are the kind of untold stories that make Nawabs … engrossing, not only for those who are connected to the world of advertising, but also those who want to have a memorable journey through brands, consumers and the fascinating world of advertising.

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lundi 20 juin 2016

Nilanjana S Roy: Unequal memories

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Nilanjana S Roy Here is one way to know who owns the right to your history, or your nation's history: do they know how your people scream? Viet Thanh Nguyen's protagonist, the sympathiser, "a spy, a sleeper, a spook, a man of two faces" raises this point when he interviews The Auteur, "the hottest writer-director in town". The Auteur is making a movie about Vietnam, with the sympathiser's countrymen serving as raw material for Hollywood's strip-mining of the war. You should at least get the screams right, he suggests to The Auteur. "Screams are ...

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Organisations incentivising healthy lifestyles: ICICI Lombard survey

A poll conducted by the insurer showed that 56% respondents belong to organisations that incentivise healthy lifestyle

BS Reporter  |  Mumbai 

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A survey by ICICI Lombard General Insurance said organisations are incentivising living a healthy lifestyle. A poll conducted by the insurer ahead of the World Yoga Day on June 21 said that 56% respondents belong to organisations that incentivise healthy lifestyle. However, over 50% respondents say that organisations could do more to encourage employees to practice yoga. Further, 90% state they are likely to take yoga more seriously if organisations conduct in-house sessions.  The International Day of Yoga or simply Yoga Day is celebrated annually on June 21 and was ...

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Organisations incentivising healthy lifestyles: ICICI Lombard survey

dimanche 19 juin 2016

The place of religion in a capitalist society

The book sounds refreshingly new. For Chris Lehmann has shown us why religious history is the mainstream of American history

James Livingston 

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THE MONEY CULT
Capitalism, Christianity, and the Unmaking of the American Dream
Chris Lehmann
Melville House
403 pages; $28.95

How can the most hedonistic consumer culture on the planet also be host to some of the most religious people in the world? Why hasn't the bureaucratic rationality of corporate capitalism erased the last vestiges of faith in God, especially in the United States, still the farthest outpost of modern-industrial society? Chris Lehmann, a co-editor of Bookforum, has the answers in The Money Cult.

Mr Lehmann is up against Max Weber, who also had North America in mind when he wrote The Protestant Ethic and the Spirit of Capitalism. Weber argued that pious Puritans somehow became secular Yankees, who learned to lock themselves into an iron cage of a disenchanted world: "In the field of its highest development, in the United States, the pursuit of wealth, stripped of its religious and ethical meaning, tends to become associated with purely mundane passions, which often actually give it the character of sport."

Mr Lehmann demonstrates, contra Weber, that Protestantism at its extreme, out there on the European frontier called America, was a way of re-enchanting the world, not draining it of transcendent meanings - and it still is, in the evangelical or Pentecostal forms of contemporary megachurches, where Joel Osteen, the "prophet of the new millennial prosperity gospel," presides over an empire of God-blessed striving and self-help.

Mr Lehmann's point is not that the ruthless rationality of the market never quite overruled magical thinking. It's that the mysteries of the market itself have always solicited such thinking, and always will.

This is not exactly a new finding. Donald Meyer, Christopher Lasch, Jackson Lears and Thomas Frank have all reached similar conclusions. But the key insight of Mr Lehmann's book is that the Puritans and their theological heirs (including the Mormons) completed the logic of the New Testament by treating God as a man - by honoring the worldly economic activities of men on earth, in this life, not hoping for the exemptions from work that would come later, in the next life.

Mr Lehmann shows that a specifically Protestant, vaguely gnostic materialism has always animated American life, saturating the lowly world of objects with the sanctity of higher, heavenly purpose, even unto our time. His book is a tour de force that illustrates the continuities of American cultural and economic history.

Still, I think he makes two mistakes that drive us back toward Weber. On the one hand, Mr Lehmann claims that the Puritans sanctified the market as such. They didn't. Instead, they feared it, and went to great lengths to contain it. In their view, money, property and wealth were the means to the end of a self-determining personality who could choose God's path of his own free will - they weren't ends in themselves. The inversion of these means and ends, what we now call the market revolution, terrified the Puritans. They were the first articulate anticapitalists.

On the other hand, Mr Lehmann suggests, as Weber did, that the Puritans were the prophets of the self-made man, the tricky Yankee trader unbound by custom, family, tradition or community. They weren't. John Winthrop, among others, preached a "yoak of government, both sacred and civil" to contain the "wild beast" that would be loosed by the embrace of every individual's "natural liberty". Like Shakespeare and Hobbes, he didn't see how this animal could be tamed outside the iron cage of religious and political hierarchy.

Sometimes The Money Cult reads like something straight out of the 1920s, when the Young Intellectuals who invented an American literary canon (Van Wyck Brooks, Lewis Mumford, et al.) made Puritanism a metaphor for everything distasteful about American culture. More often, it sounds refreshingly new. For Chris Lehmann has shown us why religious history is the mainstream of American history - and how Protestant theologians became the court poets of capitalism.


©2016 The New York Times News Service

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The place of religion in a capitalist society