Jagermeister's popularity in India is a combination of its unique flavour and its versatility
Shakya Mitra June 25, 2016 Last Updated at 00:15 IST
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There was a time when vodka or tequila shots ruled the roost at football screenings or a Friday night with friends. But today, this has been replaced by the Jager Bomb, a shot within a shot that can be quite complicated for the uninitiated. It involves placing a shot-glass filled with liqueur inside a large whiskey glass with Red Bull, an energy drink. The trick is to gulp down the drinks together, which can be quite a challenge, especially if you're racing against each other. At the heart of this is the Jagermeister, a herbal liqueur with a sweetish flavour. "It is not just a ...
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