Pavitra Kumar's book not only traces the tremendous growth of Haldiram's but also tells us why the Marwari business community is so successful
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BHUJIA BARONS: The untold story of how haldiram built a 5000 crore empire Author: Pavitra Kumar Publisher: Penguin Price: Rs 399 Pages: 219 The extended Agarwal family, which is spread over Bikaner, Kolkata, Nagpur and Delhi, sells snacks and sweets worth Rs 5,000 crore in a year. This is more than McDonald's and Domino's put together. And this the Agarwals do with minimal advertising and promotion: the quality of their products is publicity enough. Without any fuss and noise, unlike Baba Ramdev, they have managed to get the better of multinational instant food giants. ...
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