Why rural marketing needs a relook

Marketing professionals the world over would be interested in reading this book because of the wealth of stories it documents, and the great blend of data and description

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RISE OF RURAL CONSUMERS IN DEVELOPING COUNTRIES Harvesting 3 Billion Aspirations Vijay Mahajan Sage; 168 pages; Rs 795 The massive global trend towards urbanisation is calling for a review of the definition of the terms “rural” and “urban”. “Rural” continues to be used in the sense of “not urban”, which is to say, without access to services and goods that are taken for granted in the city. Travelling through a dozen countries with the largest rural populations in the world, Vijay Mahajan encountered overwhelming evidence of ...

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Why rural marketing needs a relook