Deep Design looks at the test result, treating the Swiss products as provocations
Itu Chaudhuri October 8, 2016 Last Updated at 00:09 IST
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We learnt a lot about design, and about ourselves, in the last month. Our studio recently curated an exhibition, which pitted ten products by a Swiss product design firm against ten objects from our culture to "tell their stories". The pairings aren't direct. Finding a counterpart requires a matching cultural context, which often doesn't exist, so we tried to discover conceptually analogous matches. Deep Design looks at the test result, treating the Swiss products as provocations. Decoupled from their Swiss matches, the selection has its own fingerprint. Discover ...
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