As part of Save Little Hearts programme, Genesis Foundation will conduct the 7th 'CEOs Sing for GF Kids' at a hotel in the city where CEOs from companies varied across Tata Coffee to B-flat will participate.
The foundation also organises Kasauli Rhythm & Blues Festival and brings together singers and bands to raise funds. It has supported the treatment of more than 1,200 children with critical illnesses.
The treatment costs ranging from Rs 1.5 lakh to Rs 3.5 lakh depending on the complexity.
“India has a long way to go for donations or corporate social responsibility (CSR) programmes dedicated towards healthcare. We thought music is a better way to encourage corporate leaders to give back to the society,” said Prema Sagar, founder trustee, Genesis Foundation.
Some of these CEOs that will take part are Dr Thomas Chandy, chief managing director (CMD) and chief of Orthopedics, Hosmat Hospitals; Arati Rao, founder of B-Flat; Philipe Haydon, CEO of The Himalaya Drug Company; Atul Ahuja, president of Learning Palm; Biren Ghosh, country head of Technicolor (India); Suraj Mani, CEO of Suraj Mani Engineers; Sanjay Purohit, founder of Scale Change Network; Sanjeev Sarin, MD & CEO of Tata Coffee; Suprotik Das, MD of Nordson India; and Vinodini Lulla, trustee at Children's Movement for Civic Awareness (CMCA).
Bengaluru CEOs jamming today to raise funds for treatment of poor children
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