Sony Pictures expects 15-20% revenue growth during 2017 IPL season

With the season 10 of Indian Premier League (IPL) to start on April 5, Sony Pictures Networks India (SPN), the broadcaster of the event, said that it has got the highest number of sponsors this year and it would expect around 15-20 per cent revenue growth from the event compared to past year.
 

Prasana Krishnan, executive vice-president and business head of Sports Cluster, SPN, said, "IPL has been consistently a growing opportunity. This year it is going to be a 15-20 per cent growth over last year in terms of revenue."

It has so far got 14 sponsors for the season and the main sponsors are Amazon, Vodafone and Vivo.

The company has priced the standard definition fees of IPL for advertisements at around Rs 6 lakh per 10 seconds and high definition (HD) at around Rs 2 lakh for 10 seconds. The slots have been completely sold out for this season.

In a game, typically, including the strategic break, the broadcaster gets around 2,500 seconds for advertisements and it can go up to 2,600 seconds in a match or come down depending upon the whether the game ends quickly in some cases.

This year, the English feed will be available on Sony SIX channels while the Tamil, Telugu, Bengali and Hindi language feeds will be available on Sony ESPN channels. Sony MAX will exclusively broadcast the Hindi Feed.

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Sony Pictures expects 15-20% revenue growth during 2017 IPL season