Alok Chandra: Why wines are so expensive

Actually, one should ask, “Why are good wines so expensive?” As in any business, there are four components to the price consumers pay for a product: the cost of production, marketing costs & overheads, duties & taxes, and trade margins/ markups.  Making  good wine requires both good grapes and good production facilities as well as the time and expense of maturing reds in oak barrels. The best way of ensuring grape quality is to set up your own vineyards — but buying agricultural land is difficult and expensive in both Karnataka and Maharashtra, and it will ...

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Alok Chandra: Why wines are so expensive