Everyone loves a logo, or loves to hate one. Designing logos is the most easily understood example of the graphic designer’s work. Among the additions to visual culture since the 19th century, the logo ranks with television and cinema. Stand in Tokyo’s Ginza or New York’s Times Square and you will be overrun by them; in India, we experience a booming town through the sprouting of familiar logos on its streets.
Yet the logo is under attack. Dead, say bolder commentators, or irrelevant, say the more nuanced: it is a product of evolution, and eligible for ...
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Itu Chaudhuri: Is it time to bury the logo?
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