samedi 28 janvier 2017

'Raees', 'Kaabil' likely to hit theatres in Pakistan on Monday

After Pak PM Sharif signs the policy prepared by a special committee for releasing of Indian films

Superstar Shah Rukh Khan's "Raees" and Hrithik Roshan-starrer "Kaabil" are likely to hit theatres in on Monday after Prime Minister finally signed the summary/policy prepared by a special committee on the  of films in Pakistan.

An official source in the ministry of information confirmed to news agency Press Trust of India that the summary had been signed by the PM.


"Under the policy once a film is imported the distributor will have it reviewed by the ministry of information and central censor board before it is released in cinema halls," a source said.


He said in all probability the latest Indian films would be available for cine-goers all over the country from Monday.


The Shah Rukh and Mahira Khan-starrer "Raees" has created a lot of interest and hype in Pakistan, where no latest Indian film has been released since last September when relations between the two countries deteriorated after the Uri incident.


Hum Films, a subsidiary of the Hum entertainment channel, has brought the rights to "Raees" and "Kaabil" in Pakistan. Both the films hit theatres in India on January 25.

Cinema owners in the meantime are surviving on the screening of old Indian films including Salman Khan"s "Dabangg", "Housefull", "Freaky Ali" and "Baar Baar Dekho" after various cinema owners decided to start screening Indian films again but couldn't get NOCs for the  of latest films.

The Pakistani cinema owners had themselves voluntarily decided to suspend screening of Indian films after Pakistani actors were stopped from performing in India last September.


While Pakistani cinema owners are looking forward to latest Indian films like "Dangal", "Raees" and "Kaabil" to recoup their losses, they are worried that illegal screening of these films through pirated DVDs could lead to major box office losses.

Khorem Gultasab, who is the general manager of Super Cinemas in Pakistan, said that if a film misses its first weekend, the occupancy automatically drops below 50% because people find alternative ways to watch it.


"Now, if it's also playing on television, it's definitely going to affect the business even more.'


Atrium Cinemas, Managing Director Nadeem Mandviwalla feels the situation is nothing new. "Of course, the business is going to be affected, but it already happens anyway because of the DVD shops selling pirated versions of films," he said.

'Raees', 'Kaabil' likely to hit theatres in Pakistan on Monday

After Pak PM Sharif signs the policy prepared by a special committee for releasing of Indian films

After Pak PM Sharif signs the policy prepared by a special committee for releasing of Indian films
Superstar Shah Rukh Khan's "Raees" and Hrithik Roshan-starrer "Kaabil" are likely to hit theatres in on Monday after Prime Minister finally signed the summary/policy prepared by a special committee on the  of films in Pakistan.

An official source in the ministry of information confirmed to news agency Press Trust of India that the summary had been signed by the PM.


"Under the policy once a film is imported the distributor will have it reviewed by the ministry of information and central censor board before it is released in cinema halls," a source said.


He said in all probability the latest Indian films would be available for cine-goers all over the country from Monday.


The Shah Rukh and Mahira Khan-starrer "Raees" has created a lot of interest and hype in Pakistan, where no latest Indian film has been released since last September when relations between the two countries deteriorated after the Uri incident.


Hum Films, a subsidiary of the Hum entertainment channel, has brought the rights to "Raees" and "Kaabil" in Pakistan. Both the films hit theatres in India on January 25.

Cinema owners in the meantime are surviving on the screening of old Indian films including Salman Khan"s "Dabangg", "Housefull", "Freaky Ali" and "Baar Baar Dekho" after various cinema owners decided to start screening Indian films again but couldn't get NOCs for the  of latest films.

The Pakistani cinema owners had themselves voluntarily decided to suspend screening of Indian films after Pakistani actors were stopped from performing in India last September.


While Pakistani cinema owners are looking forward to latest Indian films like "Dangal", "Raees" and "Kaabil" to recoup their losses, they are worried that illegal screening of these films through pirated DVDs could lead to major box office losses.

Khorem Gultasab, who is the general manager of Super Cinemas in Pakistan, said that if a film misses its first weekend, the occupancy automatically drops below 50% because people find alternative ways to watch it.


"Now, if it's also playing on television, it's definitely going to affect the business even more.'


Atrium Cinemas, Managing Director Nadeem Mandviwalla feels the situation is nothing new. "Of course, the business is going to be affected, but it already happens anyway because of the DVD shops selling pirated versions of films," he said.

image

Press Trust of India

Business Standard

177 22

Let's block ads! (Why?)

'Raees', 'Kaabil' likely to hit theatres in Pakistan on Monday

Aucun commentaire:

Enregistrer un commentaire