Now we need to fight back to reclaim our food and our habits. The only way to do so is to rediscover food as pleasure and be thrilled, not just by its smells and tastes, but also by the knowledge it embodies
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In a recent television programme, the anchor asked the young audience in the studio if they loved junk food. All yelled, “Yes.” Then he asked if they ate junk food because they were guided by celebrities who endorsed it. All yelled, “No.” This only tells me how subtle – indeed subliminal – is the marketing drive that is changing our food habits and we do not even know it. These foods are rich in sugar, salt and fats, ingredients that are addictive. It is no surprise then that this food is responsible for ill-health across the world. After all, ...
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