Design goes 'inherently Indian'

Quirky brands such as Chumbak and Happily Unmarried are embracing more 'Indian designs'

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Truck art photo frames, Gabbar cushions, caricatures of classical music icons plastered across tunics, Bhojpuri coasters, doormats with technicolour jootis, pagdi lunch bags  — with products such as these, the average consumer can be seen wearing his Indianness on his sleeves like never before. Be it in doormats, crockery, stationery, accessories, curios or home decor, the rise of “India” in product design is in clear evidence. “Desi cool” is how design companies are defining this trend.  Brands such as Play Clan, Happily Unmarried, Chumbak, ...

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Design goes 'inherently Indian'