The Roots: Breaking conventional ways consumer shop for their interior designing needs

This start-up from Gujarat is all set to engineer a revolution by introducing technology and innovation to standardise their offerings under the e-commerce umbrella

BS Reporter | Mumbai June 21, 2016 Last Updated at 22:37 IST

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The interior décor material sector in India has always been unorganised, making it both challenging and laborious for all its stakeholders. Putting an end to this is The Roots.

This start-up from Gujarat is all set to engineer a revolution by introducing technology and innovation to standardise their offerings under the e-commerce umbrella.

Co-founded by Naresh Patel, Alpesh Patel and Vipul Patel, the brand has built an ecosystem to cater to B2B and B2C markets. It provides interior décor solutions to all its stakeholders- interior designers, architects and end consumers who want to build a home.

Co-founder, Naresh Patel explains, “Designers in India, have to either compromise with whatever materials are available locally or end consumers have to shell out huge amounts of money to buy their material of choice. Targeting this problem, we developed a solution that merges online infrastructure and technology, aligned with the company’s goal of revolutionizing the wood works industry into a well-organized trade with the help of technology and digital marketing platforms.”

The brand promises to offer the ease of ‘select and order’ for a range of products like wood veneer, laminates, wallpapers, solid surfaces, flooring, natural stone and highlighters among others. This makes The Roots one of India’s most high impact and high potential start-ups for architects, interior designers and home owners.

Along with an online presence, they have walk-in studios in Gujarat; two are based in Ahmedabad and one in Mehsana. The studios are equipped with a ‘virtual reality’ setup to give consumers a user experience which is personalised and engaging. This helps them connect with the brand and make better purchase decisions.

The founders have consciously chosen to ‘to build relationships and educate people’ rather than adopt a transactional approach. In line with this strategy, the studios also provide customers with sample rooms where customers can try products in various combinations to gain an approximation of how the final output will look and feel. The Roots also offer customers a panel of contractors they can consider who can transform their vision to reality.